Hockey camp coverage for HBH — coaching, locker-room culture, and on-ice action, plus a client interview and testimonial video.
Hunter wanted to level up HBH's social media presence with more high-quality content. His hockey camps are worth taking seriously on camera, and Casey's own background as a hockey player mattered here — getting someone on the ice who actually understood the drills and could move with the players was a real value-add most video crews can't offer.
The shoot ran two days. We did a founder interview and built it into a brand story plus a camp intro piece, focused on coaching content Hunter could use to bring higher-tier athletes to Charleston to train over the summers. We covered the coaches' room, the locker room, the hockey culture around the camp, and the moment new players arrive and see the setup for the first time — plus candid on-ice interviews with players about how long they'd been coming and what they were getting out of it.
Miking a player who's sweating and playing an aggressive contact sport, and working around full hockey gear on the ice, neither of which we'd had to solve for before.
It's worked. We've produced high-performing content for Hunter for three years running — camps have grown, and he's kept coming back.