A founder video, website hero banner and Meta ads for LUMIQ’s LightMaps: illuminated maps and interactive art, from the workshop process to product close-ups.
LUMIQ was just gaining traction with its LightMaps products and starting to raise outside capital to buy equipment, hire people and move into a larger manufacturing space. The challenge was explanation: the technology was about much more than aviation weather maps, and the idea of displaying your data in your world took some explaining.
We interviewed the founders, distilled their concept into a founder video that looked comfortable and professional, and filmed the facility, workshop process and products to go with it. The footage became the website’s hero banner and explainer section, and Facebook and Instagram ads.
LUMIQ’s Meta ads outperformed everything they had run before with local marketing companies. One video ad returned about 6x on ad spend, against roughly 2.5x for static ads, and the company raised enough private money through convertible notes to fund its growth, mostly equipment purchases.