Corporate brand film for Pinnacle Asset Management: professional portraiture and office environment for a financial services firm.
The brief was a merger announcement video: the firm was merging with a larger wealth management group, and the video needed to explain to existing clients what was changing and the benefit of it.
Given the client base, retirement assets and wealth management, the approach was built entirely around premium quality. Nothing about it could feel like anything less than trustworthy and buttoned-up.
The results were exceptional: a typical merger like this sees around 80% client retention; this one landed at 98%. A lot of that came down to how clearly the video conveyed the message and how it was deployed: strong enough that it's worth building into a full case study.