Corporate brand film for Pinnacle Asset Management — professional portraiture and office environment for a financial services firm.
The brief was a merger announcement video — the firm was merging with a larger wealth management group, and the video needed to explain to existing clients what was changing and the benefit of it.
Given the client base — retirement assets and wealth management — the approach was built entirely around premium quality. Nothing about it could feel like anything less than trustworthy and buttoned-up.
The results were exceptional: a typical merger like this sees around 80% client retention; this one landed at 98%. A lot of that came down to how clearly the video conveyed the message and how it was deployed — strong enough that it's worth building into a full case study.